August 22, 2023/
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Introduction In the fascinating world of politics, people are the essential players. Public relations (PR) is also being used as…
We are a team of political strategy, communication and campaign management specialists with unparalleled and profound experience and expertise in regional and ground level politics in India. Our team has traversed and handled political campaigns in diverse regions of Indian political landscapes and navigated the intricate political dynamics with finesse and astuteness, be it in Punjab, HP and UP in the North, or Gujarat, Goa and Maharashtra in the West, or Karnataka in the South.
Our journey as a political strategy and communication advisory firm has been one of continuous learning, growth and transformation. We have toiled, adapted and tailored our political understanding and strategies based on the distinctive nuances and intricacies of each state and political region. The in-depth understanding of ground realties and local political contexts have helped us evolve and position ourselves as a trusted partner of many politicians in the realm of political strategy and campaign management.
Political campaign agencies have become indispensable allies of candidates in modern elections, and one such entity is Rhetorica Politik Founded in 2018 in Pune, Maharashtra, with just one employee, it has grown significantly under the leadership of Nikhil Mane.
We are a team of political strategy, communication, and campaign management specialists with unparalleled and profound experience and expertise in regional and ground level politics in India. Our team has traversed and handled political campaigns in diverse regions of Indian political landscapes and navigated the intricate political dynamics with finesse and astuteness, be it in Maharashtra, Madhya Pradesh, Odisha, Arunachal Pradesh, Uttar Pradesh.
The process of planning a political campaign? Where does an agency like ours come in during this process?
The journey of a political campaign begins with thorough research conducted at multiple levels. Ground-level assessment, digital analysis, and comprehensive SWOT (strengths, weaknesses, opportunities, threats) analysis are crucial components. Once the research is completed, the strategy formulation stage begins.
At Rhetorica Politik, we take pride in offering innovative and creative solutions to every political challenge. Our USP is built on the following pillars:
Gathering and leveraging relevant data, we first uncover patterns and identify trends, and then make informed decisions to create and leverage strategic advantages.
We collect on-ground information and engage with the local communities and stakeholders. We also conduct ‘political intelligence’ to analyse underlying power structures as well as ‘media intelligence’ to assess media discourse, and then adapt our targeting and messaging strategies accordingly.
A dedicated team, led by a Campaign Manager and a Social Media Manager, works on creating a ‘localized manifesto’ using local inputs (like Panchayat level activity), and along with a well-thought booth-level campaign planning, create the right messaging and imagery for the political candidate that resonate with the local communities and generate positive public opinion and perceptions.
Embracing unconventional thinking, we constantly seek fresh ideas and cutting-edge approaches and adapt them swiftly to the evolving circumstances to seize the emerging opportunities. Also recognizing that one size doesn’t fit all, we tailor our strategies to fit each politician’s unique goals and challenges.
How do we measure the success of a political campaign, and what metrics do we use?
With the proliferation of information outlets, assessing the true utility amidst the noise becomes increasingly challenging in political campaigns. Various mediums, such as social media and ongoing activities, are available to us, but the measurement of success is not just the election results while that is the end goal. Measurability begins way before. Creating a recall value and what we call the right buzz is an important component of measurability.
Let's improve how your customers see you
Build and grow followers, likes, and engagement
Public Relations, Media Relations, Political Relations
Create compelling content and campaign slogans that resonate with the constituency public. Leverage digital media to maximize reach & engagement
including booth-level campaign management
Using personalised messages to reach the audience, mobilise supporters and disseminate campaign information
Every campaign is thoughtfully designed and comprehensively planned for implementation keeping in mind the ground realities and the local level success factors, and includes:
We use a combination of ‘ground-level’ intelligence with ‘political’ and ‘media’ intelligence to shape effective campaign strategies. We incorporate real-time inputs and insights (like Panchayat level activities) into campaign planning, ensuring that campaign strategies are always up-to-date.
We do in-depth, data-driven analysis to craft targeted campaign strategies that incorporate the Demographic Dynamics (gender, caste, religion, etc.), Distinct Local Groups and Personalities Dynamics, Past Election Analysis and Polling Booth-wise Analysis at the constituency level.
A dedicated Campaign Manager oversees all aspects of the campaign, ensuring a smooth and effective execution. A specialised Social Media Manager takes care of the online visibility and reputation management aspects. Working together they create impactful content in both offline and online media to generate buzz, positive image, and loyal influencer and supporter base.
By crafting tailored manifestos for local constituencies, we ensure that the campaign messages resonate with the specific audiences of specific regions.
We put together and implement a water-tight booth-level management system to cover the last miles and ensure that we maximise the campaign's impact.
Political digital marketing uses digital tools like social media and online ads to influence voters and secure support. It allows for real-time interaction, personalized messaging, and quick responses to issues. This data-driven approach enhances campaign strategies and resource allocation, making electoral politics more dynamic and responsive.
Political Intelligence report will be created on the basis of extensive survey of the complete region based of different aspects of the voter analysis such as caste, gender and age. An opinion poll will be taken out from the survey to gauge the real time situation based on which we will target our concerned region.
Based on the voter analysis of the previous election data, we will target the weak and swing booth and strategize to convert those regions into our favour by the means of training of Booth agents, formation of Panna Committee and their coordination and when it's done, our team will move forward and launch an aggressive door to door campaign.
In this era of Virtual Reality, we will make sure that we leave no stone unturned, we will collaborate with Local Youtubers, Vloggers, Stringers and newspapers to leave a mark in the digital and print space during the campaign so that we have an advantage over our political opposition.
Voters and Party loyalists will be identified and their process of onboarding will start from Day 1, their training and complete management during campaign will be an important part of the larger process.
We will design creative Content for the display of LED Vans, Catchy Political Songs, dramatic Nukkad Natak, Janta Darbars for heavy political speeches and promotional creatives such as T-shirt printing design etc.
At the peak of the election Campaign, we will launch our Call Centre Program in which we will start IVR calling and execute Bulk SMS through which we will reach the voters in mass and deliver our promises made in elections.
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India’s Premier Political Strategy & Campaign Management Firm.
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