August 22, 2023/
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Introduction In the fascinating world of politics, people are the essential players. Public relations (PR) is also being used as…
We are a team of political strategy, communication and campaign management specialists with unparalleled and profound experience and expertise in regional and ground level politics in India. Our team has traversed and handled political campaigns in diverse regions of Indian political landscapes and navigated the intricate political dynamics with finesse and astuteness, be it in Punjab, HP and UP in the North, or Gujarat, Goa and Maharashtra in the West, or Karnataka in the South.
Our journey as a political strategy and communication advisory firm has been one of continuous learning, growth and transformation. We have toiled, adapted and tailored our political understanding and strategies based on the distinctive nuances and intricacies of each state and political region. The in-depth understanding of ground realties and local political contexts have helped us evolve and position ourselves as a trusted partner of many politicians in the realm of political strategy and campaign management.
Let's improve how your customers see you
Build and grow followers, likes, and engagement
Public Relations, Media Relations, Political Relations
Create compelling content and campaign slogans that resonate with the constituency public. Leverage digital media to maximize reach & engagement
including booth-level campaign management
Using personalised messages to reach the audience, mobilise supporters and disseminate campaign information
At Rhetorica Politik, we take pride in offering innovative and creative solutions to every political challenge. Our USP is built on the following pillars:
Gathering and leveraging relevant data, we first uncover patterns and identify trends, and then make informed decisions to create and leverage strategic advantages.
We collect on-ground information and engage with the local communities and stakeholders. We also conduct ‘political intelligence’ to analyse underlying power structures as well as ‘media intelligence’ to assess media discourse, and then adapt our targeting and messaging strategies accordingly.
A dedicated team, led by a Campaign Manager and a Social Media Manager, works on creating a ‘localized manifesto’ using local inputs (like Panchayat level activity), and along with a well-thought booth-level campaign planning, create the right messaging and imagery for the political candidate that resonate with the local communities and generate positive public opinion and perceptions.
Embracing unconventional thinking, we constantly seek fresh ideas and cutting-edge approaches and adapt them swiftly to the evolving circumstances to seize the emerging opportunities. Also recognizing that one size doesn’t fit all, we tailor our strategies to fit each politician’s unique goals and challenges.
We value open communication and partnership with the politicians we work for, fostering a collaborative approach to achieving shared success.
Every campaign is thoughtfully designed and comprehensively planned for implementation keeping in mind the ground realities and the local level success factors, and includes:
We use a combination of ‘ground-level’ intelligence with ‘political’ and ‘media’ intelligence to shape effective campaign strategies. We incorporate real-time inputs and insights (like Panchayat level activities) into campaign planning, ensuring that campaign strategies are always up-to-date.
We do in-depth, data-driven analysis to craft targeted campaign strategies that incorporate the Demographic Dynamics (gender, caste, religion, etc.), Distinct Local Groups and Personalities Dynamics, Past Election Analysis and Polling Booth-wise Analysis at the constituency level.
A dedicated Campaign Manager oversees all aspects of the campaign, ensuring a smooth and effective execution. A specialised Social Media Manager takes care of the online visibility and reputation management aspects. Working together they create impactful content in both offline and online media to generate buzz, positive image, and loyal influencer and supporter base.
By crafting tailored manifestos for local constituencies, we ensure that the campaign messages resonate with the specific audiences of specific regions.
We put together and implement a water-tight booth-level management system to cover the last miles and ensure that we maximise the campaign's impact.
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India’s Premier Political Strategy & Campaign Management Firm.
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