Why Us
The process of planning a political campaign? Where does an agency like ours come in during this process?
The journey of a political campaign begins with thorough research conducted at multiple levels. Ground-level assessment, digital analysis, and comprehensive SWOT (strengths, weaknesses, opportunities, threats) analysis are crucial components. Once the research is completed, the strategy formulation stage begins. This involves identifying weaknesses to address and strengths to emphasize, while formulating a comprehensive plan for public communication, media engagement, and internal preparation. The execution phase follows, where constant assessment of the strategy’s effectiveness is conducted. This includes analyzing data and performance to gauge progress and make necessary adjustments. Measuring the success of a political campaign involves setting specific goals for different time periods and continuously monitoring progress towards achieving those goals. While social media provides some insights, gauging success in the real world requires on-the-ground assessment and feedback from constituents.
As an agency we step in at the first stage itself, which starts from ground-level assessments. Time allocation is very important. So depending on how much time we have in hand we draw up a plan. However, our services do not end with the elections. We are partners in the delivery stage too.
Data-driven Insights
Gathering and leveraging relevant data, we first uncover patterns and identify trends, and then make informed decisions to create and leverage strategic advantages.
Ground-level Intelligence
We collect on-ground information and engage with the local communities and stakeholders. We also conduct ‘political intelligence’ to analyse underlying power structures as well as ‘media intelligence’ to assess media discourse, and then adapt our targeting and messaging strategies accordingly.
Localized Implementation
A dedicated team, led by a Campaign Manager and a Social Media Manager, works on creating a ‘localized manifesto’ using local inputs (like Panchayat level activity), and along with a well-thought booth-level campaign planning, create the right messaging and imagery for the political candidate that resonate with the local communities and generate positive public opinion and perceptions.
Innovative, Customized Strategy
Embracing unconventional thinking, we constantly seek fresh ideas and cutting-edge approaches and adapt them swiftly to the evolving circumstances to seize the emerging opportunities. Also recognizing that one size doesn’t fit all, we tailor our strategies to fit each politician’s unique goals and challenges.
Collaboration
We value open communication and partnership with the politicians we work for, fostering a collaborative approach to achieving shared success.
